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Additionally, in this article we show you the easiest way to configure Enhanced eCommerce Analytics . Because yes, palbin stores are already fully integrated with this application so that installation does not take more than a few clicks. Back to top 2) Differences between Google Analytics original version or Enhanced eCommerce First of all, let me tell you that this new version does not replace the normal version of Google analytics , but rather expands it to give you much more precise and specific information on metrics that are especially interesting for e-commerce.
For this reason you should not be scared if you were already used to the normal Macedonia Email List version of Google Analytics since you will not lose any previous data or configuration. With this new module you will only activate a new section called “e-commerce” in your side panel in which all the new metrics will be collected. In the version for improved e-commerce we find new sections in the conversions section that allow us to analyze the behavior of customers on the web: Overview Purchase behavior (funnel 1) Behavior in the acquisition process (funnel two) Product performance Sales performance Product List Performance Internal promotion Order coupon Product coupon Affiliate code Back to top 3) What data and statistics does the new version of Improved Commerce collect? Some of the most interesting data and statistics you can get with enhanced ecommerce 3.

1) Analysis of purchasing behavior funnel where we can see the flow of users who have participated in each stage of the acquisition funnel. At a glance you can see the number of users who have interacted positively in each and every stage of the acquisition or on the other hand the users who have interacted negatively in these steps abandoning the acquisition. This way you can identify strong or weak points where your customers abandon the purchase in order to redirect them towards a successful purchase.
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